Editorial Guidelines

Nootropic.org exists to help people make informed decisions about brain health supplements. The supplement industry is full of exaggerated claims, hidden doses and studies paid for by the companies selling the product. Our job is to cut through that: to explain what is actually in a product, what the research actually shows and who should, or should not, take it.

These guidelines explain how we choose what to cover, how we research and test products, how we use sources, how we make money and how we keep our content accurate.

Why We Started Nootropic.org

Our founder came to nootropics out of necessity. After four concussions in four years playing soccer, he struggled with lasting brain fog and started researching supplements that might help his focus and memory. Acetyl-L-carnitine and maca root were his introduction, and they made a real difference for him. As multi-ingredient nootropic stacks hit the market, he tried more than 20 of them, from Lumonol and Geniux to Nootroo. Mind Lab Pro stood out as the best overall, and it is still part of his weekly routine.

The mission became more personal when he watched a beloved aunt struggle with Alzheimer’s disease through her final years. Genetic testing has since shown that he carries a higher-than-average risk himself, and a history of concussions can add to that risk. So brain health is not an abstract topic for us. It is also why we are strict about evidence: no supplement has been proven to prevent Alzheimer’s disease, and products that imply otherwise deserve scrutiny. What we can do is help readers tell the products with real research behind them apart from the ones selling hope.

How We Choose What To Review

We cover the nootropic products and ingredients our readers are most likely to consider buying, including widely advertised products that deserve a closer look. We prioritize:

  • Products and ingredients people are actively searching for and asking about
  • Brands that publish their full ingredient labels and sell through established channels
  • Heavily marketed products where readers need an independent second opinion before they buy

Covering a product is not the same as recommending it. Some of our reviews conclude that a product is a reasonable choice for some people, and some conclude that most readers should choose something else.

How We Research And Evaluate Products

Every product review follows the same process:

  1. We read the full label. We record every ingredient and dose from the supplement facts panel and flag proprietary blends that hide individual doses.
  2. We compare doses to the research. For each key ingredient, we find the doses used in human clinical trials and note whether the product reaches them.
  3. We look for trials on the finished product. When a brand cites its own clinical study, we look for the published paper or trial registration, and we note who funded it, how many people took part, whether it had a placebo group and whether the results were peer-reviewed.
  4. We check safety. We review known side effects, drug interactions and groups who should avoid each ingredient, using government health sources and the product’s own label warnings.
  5. We try the products. Our team buys and tries most of the products we review. We share our experience where it is useful, but we treat it as one data point. Personal experience can’t replace controlled research, and we never present it as proof that a product works.
  6. We check the buying experience. We look at price per serving, subscription and auto-ship terms, and money-back guarantee terms, because these affect what readers actually pay.

How We Rate The Evidence

Every benefit discussed on our ingredient pages carries one of four evidence ratings, so you can see at a glance how much research stands behind a claim:


A rating describes the quality of the evidence for one specific use. It isn’t a verdict on whether you should take a supplement, and our own experience with a product never changes an ingredient’s rating.

Our Sourcing Standards

Every medical or scientific claim on Nootropic.org is cited, and the full source list appears at the end of each article. In order of preference, we rely on:

  • Systematic reviews and meta-analyses of human trials
  • Randomized, placebo-controlled human clinical trials published in peer-reviewed journals
  • Government and academic health sources, such as the National Institutes of Health, the National Center for Complementary and Integrative Health and PubMed-indexed research
  • Clinical trial registries, such as ClinicalTrials.gov, to verify brand-cited studies

We clearly label weaker evidence when we use it. If a finding comes from animal or lab studies, a small pilot study, a study without a placebo group or a study funded by the company selling the product, we say so. We use manufacturer websites for label, price and guarantee details, not as evidence that a product works.

What We Will Not Do

  • Claim that any supplement treats, cures or prevents a disease
  • Accept payment from a brand in exchange for a review, a ranking or a positive verdict
  • Publish fake customer reviews or testimonials
  • Repeat a brand’s marketing claims without checking them against the evidence
  • Leave out safety concerns, unfavorable study results or subscription terms because they might reduce sales

How We Make Money

Nootropic.org is reader-supported. When you buy a product through some links on our site, we may earn a commission at no extra cost to you. We participate in affiliate programs run by supplement brands and affiliate networks. As an Amazon Associate, we earn from qualifying purchases.

Affiliate relationships do not determine our verdicts. We publish critical findings about products we earn commissions on, including weak or company-funded evidence, hidden doses, safety concerns and aggressive subscription terms. Brands do not see our reviews before publication and cannot pay to change them. Every page that contains affiliate links carries a disclosure at the top.

Updates And Corrections

Supplement formulas, prices and research change. We update our reviews when a brand changes its formula, pricing or guarantee, when significant new research is published, or when a reader points out an error. Each article shows the date it was last updated.

If you find an error, an outdated price or a broken source link, please email us at info@nootropic.org with the page URL and the issue. We review every correction request and fix confirmed errors promptly.

Who Writes Our Content

Our content is researched, written and edited by the Nootropic.org editorial team. Every article goes through the research process above, and every medical claim is checked against its cited source before publication.

Our content is not currently reviewed by a medical professional. We are working to add a credentialed medical reviewer, and we will update this page and the affected articles when we do. Until then, we rely on cited, peer-reviewed research and government health sources, and we encourage every reader to talk with a doctor or pharmacist before starting a new supplement.

Medical Disclaimer

The information on Nootropic.org is for educational purposes only and is not medical advice. Dietary supplements are not evaluated by the Food and Drug Administration to diagnose, treat, cure or prevent any disease. Supplements can interact with medications and may not be appropriate if you are pregnant, breastfeeding, under 18 or managing a health condition. Talk to a qualified healthcare provider before taking any supplement. Read our full Medical Disclaimer.

Contact Us

Questions about these guidelines, a review or a product we haven’t covered? Email the editorial team at info@nootropic.org.